On the occasion of Dussehra, Dr. Sandeep Goyal, the Chief Mentor of Indian Institute of Human Brands – IIHB alongwith the Coach of Indian Cricket Team, Mr. Ravi Shastri released the TIARA research report of celebrities as human brands.
TIARA ratings refer to the score a celebrity earns when it comes to being a brand – an acronym for Trust, Identify, Attractive, Respect and Appeal, the higher the TIARA score the more bigger the human brand value of a celebrity.
We are so not surprised that the extremely talented and immensely popular actress, Divyanka Tripathi Dahiya topped the list of TIARA ratings with a score of 39.1 earning the title of India’s Most Beautiful Celebrity on Television!
Divyanka has this special connection with her fans, her audience that cannot be described in words. Her conviction towards her work, whether it’s an endorsement or a show is commendable and maybe that is what makes her so trustworthy and appeals to the public.
Indian Institute of Human Brands carried out this research with sixty thousand respondents across nation from twenty three cities which includes – Delhi NCR, Mumbai alongwith Thane, Nagpur, Bangalore, Chennai, Kolkata, Pune (including Pimpri and Chinchwad ), Surat, Ahmedabad, Hyderabad, Lucknow, Jaipur, Kanpur, Indore, Bhopal, Vishakhapatnam, Patna, Ludhiana, Agra, Ghaziabad and Vadodara.
As per Dr. Sandeep Goyal of IIHB, “The sample size of the TIARA Report is 25% bigger than the universe of TRP data collection currently being done by BARC. Our respondent base is 60,000; while BARC only covers 44,000 respondent homes. So, the study is comprehensive and representative of the entire India market. We have covered 23 cities. No study on celebrities hitherto has been so detailed and exhaustive!”
“We have used 64 active attributes in the analysis of every single celebrity. Totally, there are over 100 data points that have been used in the analysis. This report, for the first time provides a DNA analysis of almost every prominent celebrity in the country. More importantly, our proprietary tools allow cross comparisons across celebrities, across attributes, across demographics, across cities, and more.” he concludes.
Well, we must say, Divyanka has truly earned “Mohabbatein!” pan India with her exquisite smile, her genuineness and her down to earth nature!
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