ORMAX Report 2012: Khushi,Anandi and Akshara tops the chart for being GEC favourites among Kids

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ORMAX Report 2012: Khushi,Anandi and Akshara tops the chart for being GEC favourites among Kids

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Turner broadcasting leads the kid’s genre with Chotta Bheem being at no.1 position, announces ORMAX

Turner Broadcasting is leading the pact with 6 of its characters being most famous amongst kids genre and Chhota Bheem at No. 1 position, says ORMAX report

Mumbai:

The recent ORMAX Report 2012 declares Turner Broadcasting systems at the leadership position in the kid’s entertainment sector in 2012 with 6 out of top 10 cartoon characters in their kitty. Chhota Bheem ranks no. 1 with the phenomenal share of 26.2%, according to the report. Followed by Jerry (Tom and Jerry) at no.3, Tom (Tom and Jerry) at no. 5, Ben10 at No. 8, Mr. Bean at no. 9 and Oggy (Oggy and the cockroaches) at no. 10.

Chhota Bheem, introduced in the year 2008, is a part POGO channel which is no.1 kids’ entertainment channel today. Pogo has been known for its innovation in producing content that focuses on their Desi Toon Strategy. The highlight of the content is their Indianised approach to appeal to their target audience. Last year Pogo launched its second original animation feature Chhota Chintu Bada Pheku and also premiered their first live-action original TV feature Bhootraja Aur Ronnie in November followed by its second feature Chatpat Jhatpat in December.  In addition, POGO also featured 2 new Chhota Bheem movies Chhota Bheem Aur Krishna III: Rise of Kirmada and Chhota Bheem Aur Ganesha in the Amazing Odyssey.

POGO brought alive its characters with M.A.D. and Chhota Bheem to host the first ever ‘M.A.D. Masti in Dholakpur’, on-ground event in Mumbai and Delhi in 2012. The event treated kids with performances by Chhota Bheem and fun art workshops conducted by Rob. The events received an amazing turn out of over 13,000 kids and parents who were invited via a School Contact Programme that tapped over 1 Lakh students across both cities.

ORMAX REPORT RESULTS FOR 2012

Most Popular Actors Most Popular Actress Most Popular TV Choice for kids Most popular GEC characters on TV for kids
Salman Khan Katrina Kaif Chhota Bheem Jethalal
Shahrukh Khan Kareena Kapoor Doremon Inspector Daya
Hrithik Roshan Priyanka Chopra Hattori Tapu
Akshay Kumar Aishwarya Rai Jerry Anandi
Aamir Khan Kajol Shinchan Daya
Ranbir Kapoor Madhuri Dixit Tom Abhijeet
Ajay Devgan Deepika Padukone Jackie Chan Gopi
Shahrukh Khan Vidya Balan Ben Pihu
Shahid Kapur Anushka Sharma Mr. Bean Akshara
Amitabh Bacchan Rani Mukherjee Oggy Khushi

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