~ A strategic move to strengthen the bond between Videocon Mobile Services & the culture & people of Punjab ~
~ Brings in a golden chance to meet your favourite Punjabi stars Neeru Bajwa, Aarya Babbar, Roshan Prince, Binnu Dillon and many more ~
~ Lucky offer for VMS customers to pick up Movie premiere passes, star autographed music CD’s, Movie Tickets, Videocon LCD’s and more ~
New Delhi, India, July 18, 2013: In a move to establish a strong brand connect with the people of Punjab and to enhance its customer outreach, Videocon Mobile Services, from the $4 Billion worth Videocon Group, today announced its association as Telecom Partner with the much awaited Punjabi film ‘Naughty Jatts’. As the brand has a huge connect with the people and culture of the region, it enjoys the brand loyalty at the core in Punjab. This association is a step forward in the brand move to establish itself as the most preferred telecom brand in the deepest pockets of the region.
To touch the hearts of millions of Punjabi cinema lovers across the state, Videocon Mobile Services has decided to take forward this association. There will also be a special contest for its subscribers in Punjab which will entitle the customers to win attractive prizes. The contest winners will get a golden opportunity to meet & greet their favourite Punjabi stars Neeru Bajwa, Aarya Babbar, Roshan Prince, Binnu Dillon and others through a Lucky draw. The contest also allows Videocon Mobile Services customers to win exciting prizes like exclusive Movie Premiere Passes, Music CD’s with autographs of their favourite stars, Movie Tickets and Videocon LCD TV’s.
With this association, Videocon Mobile Services will offer services to subscribers that will involve
ü Movie Contest – This will encourage subscribers to participate and win prizes
ü Caller Tunes (Movie Songs) – Callers can download songs of their choice
ü Movie Previews – Subscribers can get a preview of the film
The valued customers will be able to select and enjoy different services as per their choice.
These services are available to the subscribers on 543211444 @ Rs. 2/min. A unique feature of the contest is that whenever a subscriber calls on the Short Code he will be welcomed by a different prompt in ‘Star Voices’ of the Punjabi cine stars. In the end, there will be a lucky draw to select winners who will be entitled to meet and greet the cast of the film. The movie is expected to be released across the state in August, 2013.
Announcing the tie up Mr. Arvind Bali, Director and CEO, Videocon Mobile Services said “We are very excited about our tie-up with the upcoming Punjabi film ‘Naughty Jatts’. This is our first association with any film and we are confident to be associated with a film that has potential to entertain the moviegoers in Punjab to its fullest. We understand the pulse of Punjab and this strategic move will drive the brand growth in the state. The chance for Lucky draw winner to meet and chat with the favorite star cast will surely excite our customers. With interesting VAS promos and attractive contests we seek to bring the brand closer to the people and culture of Punjab by this tie-up.”
“Today the world of Punjabi cinema is not only catching popularity in other parts of the country but has successfully attracted the Punjabi cine lovers abroad as well, and hence this association to reach out to varied consumers across various telecom circles. There is a huge potential lying in the operational circles of the company and this move will certainly help us in connecting with the movie lovers and mobile entertainment seekers of Punjab. Serving as a great branding platform, this move will surely add onto our customer friendly commitment and help us engage more subscribers in the coming times,” he further added.
This unique tie-up with a Punjabi film shows the commitment of Videocon Mobile Services to go closer to the Punjabi audience. The company will also leverage the publicity campaign of ‘Naughty Jatts’ by ensuring co branding in the promotional material and on-ground events.